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不干胶标签在日化产品中的运用

来源:http://www.njhxsfs.com/ 日期:2019-05-09 发布人:admin   不干胶标签如今日用化工制造业早已获得十分普遍的运用。据了解,现阶段中国日化产品应用不干胶标签做为标识的占比超出30%,而据调查现阶段中国市扬上近405的不干胶标签材质全是运用在日用商品上,且不干胶标签仍将在日化行业中维持持续增长,获得更加普遍的运用;标识材质也将向更拨尖,更为繁多的方位转型。
  Self-adhesive labels have been widely used in the daily chemical industry nowadays. It is understood that at this stage, more than 30% of China's chemical products use sticker labels as labels, and according to the survey at this stage, nearly 405 sticker labels in China are all used in daily commodities, and sticker labels will continue to grow in the daily chemical industry to obtain more widespread use; marking materials will also shift to a more sophisticated, more diverse orientation.
  一、为什么要采用不干胶标签材料
  1. Why do we use sticker labels?
  毫无疑问,日化产品具备较高效益,因此牌子诸多,竞争激烈,这一些在商场能够更直接感觉,通常一个货架上有几十甚至几百种类似的产品供消费者选择。据了解,近70%的消费者在购物时没有具体的计划和预先指定的品牌,这大多是随机的购买行为。消费者从各种各样的商品中选择一种商品,以及产品的外包装可否打动顾客是1个挺大的要素。而日化产品包装盒最关键的也是标识。看得见标识的精美是否具有十分重要的功效。不干胶标签能够比较极致地反映精美需要的规定。
  There is no doubt that daily chemical products have higher efficiency, so there are many brands and fierce competition. These products can be more directly felt in the market. Usually there are dozens or even hundreds of similar products on a shelf for consumers to choose. It is understood that nearly 70% of consumers do not have specific plans and pre-designated brands when shopping, which are mostly random purchasing behavior. Consumers choose a product from a variety of goods, and whether the packaging of the product can impress customers is a big factor. And the key to the packaging boxes of daily chemical products is the identification. See if the beauty of the logo has a very important effect. Self-adhesive labels can reflect the requirements of exquisite needs more perfectly.
  现阶段中国日化产品包装盒标识大概有那样几类方式:不干胶标签,立即油墨印刷,点胶纸标,热收缩膜标识,热转换标识及其近期出現的模内标识。点胶纸标,热收缩膜及热转换标识不管从外型還是色泽,取决于其他标识材质都处在1个较低的层级,因此这几类标识方式的应用占比较低,并且拘泥于较低层次的日化产品。模内标签在国内刚起步(随后附说明),目前日化产品的标签较为普遍使用的是不干胶标签和直接丝网印刷。不干胶标签相比直接丝网印刷有以下几个优点:1,不干胶标签相对于印刷精度更高,尤其是在较为复杂的图案,较为丰富的色彩层次以及细小文字等方面。可以说不干胶标签标签更为精致。2,如果标签的颜色较多,采用不干胶标签的成本更低。4个印刷色以上时采用不干胶标签的成本要低于丝网印刷的成本。丝网印刷标签的优点体现在颜色图案较为简单时,生产成本相对较低,另一方面丝网印刷标签更有质感,丝网印刷标签凭借这方面的优势也占据一定的市场份额。
                                    不干胶防伪标签印刷
  At present, there are probably several kinds of labeling methods for packaging boxes of China's chemical products: self-adhesive labels, immediate ink printing, dispensing paper labels, heat shrinkable film labels, heat transfer labels and their recent in-mold labels. The appearance and color of dispensing paper mark, heat shrinkable film and heat transfer mark depend on the lower level of other marking materials, so the application proportion of these marking methods is low, and they are limited to the lower level of daily chemical products. In-mold labels have just started in China (followed by instructions). At present, dry glue labels and direct screen printing are commonly used in labels of daily chemical products. Compared with direct screen printing, non-adhesive labels have the following advantages: 1. Compared with direct screen printing, non-adhesive labels have higher accuracy, especially in more complex patterns, more rich color levels and small text. It can be said that the sticker label is more exquisite. 2. If the label has more colors, the cost of using self-adhesive labels is lower. The cost of using self-adhesive labels for more than four printing colors is lower than that of screen printing. The advantages of screen printing labels are that when the color pattern is relatively simple, the production cost is relatively low. On the other hand, screen printing labels have more texture. Screen printing labels also occupy a certain market share by virtue of this advantage.
  二、不干胶标签材料的种类
  2. Types of Self-adhesive Label Materials目前,国内市场上常用于日化产品不干胶标签的材料是纸和薄膜。纸质材料主要用于液体洗涤产品和流行的个人护理产品,而薄膜材料主要用于中高档日化产品。当前市场上流行的个人护理产品和家庭用品及家庭装液洗商品占据很大比例,因此相对的纸型材质用的也较多一些。
  At present, paper and film are commonly used as labels for daily chemical products in the domestic market. Paper materials are mainly used in liquid washing products and popular personal care products, while film materials are mainly used in high-grade daily chemical products. At present, the popular personal care products and household appliances and household washing products account for a large proportion, so the relative paper materials are also used more.
  日化产品的纸制品标识关键由鏡面铜版纸和铜版纸这二种材质构成,铜版纸大伙儿都很了解,现对鏡面铜版纸做些表明。鏡面铜版纸是这种表层有工业漆且经打磨抛光的铜版纸,表层呈高光滑度,那样提高了表层的彩印适性,挤压成型后的 标签色彩也更加鲜艳,有光泽。
  The key to the labeling of paper products for daily chemical products is composed of mirror copperplate paper and copperplate paper. Everyone knows about the copperplate paper very well. Now we will make some demonstrations on mirror copperplate paper. Mirror copperplate paper is a kind of surface coated with industrial paint and polished copperplate paper. The surface is high smoothness, which improves the color printing suitability of the surface, and the color of the extruded label is more bright and lustrous.
  日化产品用的薄膜类的不干胶标签常用PE,PP,PVC以及其他一些合成材料,如PE和PP的合成物也是常用的一种材料,出于环保的原因,PVC材料已经开始逐步萎缩。市场上的薄膜材料主要有白色,亚光,透明3种供选择。由于薄膜材料印刷适性不是很好,所以一般全做电晕处理或通过在其表面增加涂层来增强其印刷适性。为了避免一些薄膜材料在印刷和贴标过程中变形或撕裂,部分材料还会经过方向性处理,进行单向们伸或双向拉伸,例如经过双向拉伸的BOPP材料应用的相当普遍。
  PE, PP, PVC and other synthetic materials, such as PE and PP, are also commonly used in film labels for daily chemical products. For environmental reasons, PVC materials have begun to shrink gradually. The film materials on the market are mainly white, matte and transparent. Because the printing suitability of thin film materials is not very good, the printing suitability of thin film materials is generally enhanced by corona treatment or by adding coatings on its surface. In order to avoid deformation or tearing of some thin film materials during printing and labeling, some materials will also undergo directional treatment, unidirectional stretching or biaxial stretching, such as biaxially stretched BOPP materials, which are widely used.
 

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