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防伪溯源,如何维护市场秩序?

来源:http://www.njhxsfs.com/ 日期:2018-10-11 发布人:admin 随着社会的发展,中国市场走向全盛时代,在这种情况下,维持市场秩序就成了重中之重,因为只有良好的市场秩序才能促进市场的稳定发展。一个产品上市,最怕的就是在刚有知名度的时候就被一堆假冒伪劣产品所冲击,大量的假冒伪劣产品有时候不仅会占有原有产品的市场,甚至因为一些负面的新闻,而影响产品的口碑和形象,有时候甚至会毁了一个产品。所以企业一定要做好防伪措施,从源头开始监控,确保让消费者买到的是正品。
With the development of society, China's market is moving towards its heyday. In this case, maintaining market order has become a top priority, because only a good market order can promote the stable development of the market. When a product goes on the market, the most feared is that it will be impacted by a lot of fake and inferior products just when it becomes famous. A large number of fake and inferior products sometimes not only occupy the market of the original products, but also affect the reputation and image of the products because of some negative news, and sometimes even destroy a product. So enterprises must do a good job of anti-counterfeiting measures, from the source to start monitoring, to ensure that consumers buy authentic goods.
很多造假者就是钻了产品没有防伪标签,或者防伪标签易复制的空子,导致市场内假冒伪劣产品横行,被仿冒品牌信誉受损导致产品销量下降,蒙受巨大经济损失。
山东透明不干胶标签印刷
Many counterfeiters have drilled through the empty space where the products have no anti-counterfeiting labels, or the anti-counterfeiting labels are easy to copy, which leads to the rampant fake and inferior products in the market, and the loss of the reputation of the counterfeit brands leads to the decline of product sales and huge economic losses.
良好的产品质量是树立企业品牌的根基,而防伪溯源功能为企业品牌起到护航作用,防伪溯源能在防伪的同时并监控产品的原料、生产、仓储、物流信息,这样就减少了流通环节出现的差错,消费者也能从这些信息中更多的了解产品,增加对产品品牌的信任度,帮助企业品牌打下夯实基础,也维护的市场的正常秩序。
Good product quality is the foundation of establishing enterprise brand, and the function of anti-counterfeiting traceability plays an escort role for enterprise brand. Anti-counterfeiting traceability can monitor the raw materials, production, warehousing and logistics information of products while anti-counterfeiting, thus reducing the errors in circulation links, and consumers can get more from these information. Understand the product, increase the confidence in the product brand, help the enterprise brand lay a solid foundation, but also maintain the normal order of the market.

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